Traditionally, small businesses don’t use their data in the same way as larger companies. This is largely because they may not think they have a lot of data. Well, I’m here to tell you that even small businesses can have big data. Let’s go over three ways small business can use their data to their benefit.
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Managing your businesses technology is important because your operations rely heavily on efficient access to information. One advantage that secure and reliable IT provides is the ability to remain competitive, as the slightest advantage could mean a world of difference in your given market. One new IT trend is the analysis of big data. If it is leveraged properly, you could help your business get the leg up on local competition.
In October of 2016, the Federal Communications Commission designed a set of rules known as the Broadband Consumer Privacy Proposal. These rules had intended to flip the status quo and require Internet service providers (ISPs) to gain their customers’ permission before they harvested their browsing histories to sell to advertisers. This proposal is now moot with the establishment of a new law that passed through Congress and was signed by President Trump in April 2017.